Strengthening Immune System & Wellbeing with Natural Food
Comvita Celebrates First Store Presence in Malaysia with Its Best Kept Secrets of Aotearoa New Zealand
Comvita, New Zealand’s No. 1 UMF™ Manuka Honey Producer, has opened its first store presence in Malaysia at Pavilion Bukit Jalil, Kuala Lumpur.
The renowned Manuka honey brand has close to five decades of professional beekeeping craft and is passionate about helping people be well and connect with the goodness of nature through its UMFTM-certified Manuka honey products.
The launch event also saw invited guests and media friends experienced the world’s first immersive, mixed reality honey tasting developed in partnership with Microsoft HoloLens.
Manuka honey is made by bees that pollinate the Manuka flower, which is native to New Zealand and blooms only two to six weeks per year. With over 2,000 different natural compounds, Manuka honey has unique bioactive properties, giving antibacterial, anti-inflammatory, antioxidant, and immune modulatory properties. Such qualities support the body’s health for digestion, immunity support, and skin care.
Comvita, New Zealand’s No. 1 Manuka Honey brand with close to five decades of professional beekeeping craft, recently opened its first store in Malaysia at Pavilion Bukit Jalil, Kuala Lumpur. Since its humble beginnings in 1974, the brand has grown to be New Zealand’s leading trusted Manuka Honey company backed by a strong heritage with science at its core.
At the store opening launch event, Rommel Irwan, Head of Southeast Asia for Comvita, said that many of us live in population dense, unrelenting cities – the environment and lifestyle combined causes stress, illness, and general health damage. “Comvita’s founders were united by a belief that food is the best medicine, and that nature has the answers. As such, we are passionate about helping people be well and connect with the goodness of nature; and we are committed to the development of innovative natural health and wellbeing products, backed by credible scientific research,” he said.
The launch event was graced by Her Excellency Pam Dunn, New Zealand High Commissioner; Andrew Bayley, Chairman of Malaysia New Zealand Chamber of Commerce (MNZCC); and Catherine Rusby, New Zealand Trade Commissioner to Malaysia & Brunei.
Professor Dr. Sargunan Sockalingam, Head of Rheumatology from UM Specialist Centre (UMSC), was also invited to share on why and how the immune system is important for the human body and wellbeing, and what are the types of natural foods that are scientifically proven to support and strengthen the immune system.
Eating the Right Type of Natural Food for Better Immune System & Body Health
Professor Dr. Sargunan shared that the human body’s immune system is an intricate network of cells, tissues, and organs that band together to defend our body against ‘harmful invaders’, such as germs, bacteria, and viruses. He explained that having a healthy immune system is akin to having a frontline barrier to prevent or stop bad, foreign substances from entering the body and creating health problems.
“Every part of your body, including your immune system, functions better when protected from outside invaders and strengthened by healthy-living strategies such as eating the right type of food. When we are sick, we often seek foods that are believed to boost immunity or have healing properties.”
“Some common examples include taking citrus fruits, chicken soup, or tea with honey and lemon when you are down with a cold and flu; taking prebiotic foods such as garlic, or probiotic foods such as yogurt for better gut health; turmeric and curcumin for their anti-inflammatory properties; and Manuka honey that aids in soothing a sore throat or promoting wound healing.”
“It is important to understand how each type of natural food helps in strengthening the immune system and wellbeing and learn how to eat the right type for general or targeted health purposes,” he said.
Sustainably Sourced, Hive to Shelf
Comvita is guided by the ‘Kaitiakitanga’ (guardianship of nature) principle -- a New Zealand native term based on Māori world views that include conservation, replenishment, and sustainability of the environment. Rommel explained that Manuka honey can only be produced in areas abundant with native Manuka blossoms, as such Comvita’s beehives are located in some of the most remote, untouched parts of New Zealand – with some areas only accessible by helicopter.
“To produce Manuka honey of the highest possible standards without compromising on the bees’ welfare, we ensure that we can manage the environment around our hives. We have over 40,000 hives and are committed to growing trusted relationships with our beekeepers to produce UMFTM Manuka Honey of the highest quality.”
“All our Manuka honey is traceable to its source – from the hive to the shelf. Our practices are sustainable to honour the purest natural state of Manuka honey and making sure that this extremely rare nectar is available for generations to come.”
Comvita’s Manuka Honey Products are UMF™ Certified
UMFTM (Unique Manuka Factor) is the only grading standard with independent testing of Manuka honey on its quality, purity and authenticity. The certification mark is only granted to genuine, monofloral Manuka honey from New Zealand, thus guaranteeing authenticity for Manuka honey users.
Comvita’s Manuka honey products contain only the very best of the hive’s healing power, tested for purity and potency in its own world-class accredited laboratory to meet and exceed the highest standards. Every batch of Comvita Manuka honey is tested for quality for over 30 times.
Championing Technology for a Multi-Sensory Taste of New Zealand Manuka Honey
After the launch event, invited guests and media friends tried out the Mixed Reality Manuka Honey Tasting Experience developed in partnership with Microsoft HoloLens.
The specially tailored experience allows a better understanding of Manuka honey’s complex taste, its beneficial compounds, and its sustainable origins through a unique, mixed sensorial engagement. Malaysia is the second country for the Experience to make its appearance after its world debut at Expo Dubai 2020.
Comvita has a wide range of UMF™-certified Manuka honey products suitable for adults and children
Visit Comvita Malaysia’s first store now and learn more about it’s range of Manuka honey products for adults and children; or follow Comvita Malaysia at www.comvita.com.my, or its official Facebook and Instagram pages @ComvitaMY for latest happenings and promotions.
Address: Lot P1.16.01, Level 1, Pavilion Bukit Jalil, Kuala Lumpur
Operating Hours: 10.00 am – 10.00 pm
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