NESCAFÉ CELEBRATES MALAYSIANS’ RESILIENT SPIRIT THROUGH EVERYDAY STORIES
"Kental Bersama" anthem by Black Hanifah pays tribute to national strength and unity
NESCAFÉ has launched a heartfelt movement titled “Ngopi Dulu & Kekal Kental Bersama” (“Have a Coffee First & Move Forward Together”) to honour the strength and resilience of everyday Malaysians. This initiative shines a spotlight on real-life stories of perseverance and celebrates the unyielding spirit that drives the nation forward.
The campaign is anchored by the debut of the inspiring anthem “Kental Bersama”, performed by Malaysian artist Black Hanifah. The song serves as a rallying cry, honouring the everyday heroes who face life’s challenges with tenacity and courage. It reflects the values of perseverance, family, and community that bind Malaysians through thick and thin.
“NESCAFÉ is more than just a cup of coffee – it’s a companion through life’s highs and lows,” said Juan Aranols, CEO of Nestlé Malaysia. “Ngopi Dulu & Kekal Kental Bersama is our way of recognising the passion and resilience that power this country. We hope to inspire Malaysians to continue supporting one another and moving forward together.”
Three remarkable Malaysians were chosen to embody the kekal kental spirit through this campaign. Dr. Madhu, affectionately known as “Dr. Teddy Bear,” provides medical aid to the homeless in Kuala Lumpur after hours. Kak Dell juggles her roles as a Grab driver, tuition teacher, and aspiring writer – a true symbol of relentless ambition. And Black Hanifah himself, whose music is rooted in his humble beginnings and love for family, channels these experiences into the campaign’s anthem and music video. Their stories highlight different paths, but a shared strength.
“The song ‘Kental Bersama’ was created for everyone,” said Black Hanifah. “It’s about our shared hustle and hopes – whether it’s for our families, our communities, or personal dreams. Music can bring people together, and I’m proud to be part of this message of unity and resilience.”
In line with the campaign, NESCAFÉ also introduced its latest innovation – NESCAFÉ Triple Shot, the boldest ready-to-drink coffee in its lineup. “This launch reflects what Malaysians are asking for – stronger, bolder coffee for their daily drive,” said Norkhayati Mohamed Hashini, Business Executive Officer, Ready-to-Drink, Nestlé Malaysia. “NESCAFÉ stands alongside Malaysians, offering more than just a beverage – it’s a source of strength and connection.”
For more updates, visit www.nescafe.com.my, Facebook at NESCAFE Malaysia, or Instagram @nescafe_my
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