Snack Meets Style: Mamee Monster and Christy Ng Launch a Bold New Collaboration
In an exciting fusion of food and fashion, two beloved Malaysian brands — Mamee Monster and Christy Ng — have joined forces to launch a playful and nostalgic collection that blends snacking with style.
This unique collaboration introduces the Mamee Monster x Christy Ng limited-edition collection, a celebration of Malaysian culture and creativity. Combining Christy Ng’s contemporary fashion aesthetics with the cheeky personality of the iconic Mamee Monster, the collaboration reimagines the beloved snack brand in a whole new light.
“We wanted to take Mamee Monster beyond just the snack aisle,” said How Yuan Yi, Chief Marketing Officer of Mamee-Double Decker. “Partnering with Christy Ng lets us bring the blue monster to life in a way that’s fresh, fashionable and fun — through exclusive bags and limited-edition snack packs.”
The collection features five eye-catching bag designs, including totes, slings and mini crossbodies. Each piece is infused with bold colours, playful graphics, and signature Mamee Monster elements — all styled with Christy Ng’s distinctive design flair.
“We were inspired by the snack’s nostalgic packaging and the joy it brings Malaysians,” said Christy Ng, founder and creative director. “These aren’t just bags — they’re wearable memories that spark joy and conversation.”
Adding to the excitement, Mamee is also introducing an interactive Find & Win game with its special edition snack packs. Shoppers can find a winning card inside selected packs, scan a QR code, and play a digital game to unlock exclusive Christy Ng x Mamee Monster bags or vouchers. The campaign runs now through 31 December 2025.
For those who prefer to shop directly, the bags are also available for purchase at Christy Ng boutiques and online at christyng.com
The limited-edition Mamee Monster snack packs come in three favourite flavours - BBQ, Hot & Spicy and Chicken - are available nationwide at supermarkets, convenience stores, Mamee Jonker House (Malacca) and online via Lazada and Shopee.
For more details visit www.mamee.com or follow Mamee Monster on Facebook, Instagram and Tiktok (@iammameemonster).
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