JAPANESE
SKINCARE INNOVATION MEETS HALAL INTEGRITY: HADA LABO INTRODUCES
HALAL-CERTIFIED PREMIUM WHITENING RANGE WITH WHITEQ TECHNOLOGY
Hada Labo, Japan’s no.1 lotion brand for 17 consecutive years, has launched its enhanced Premium Whitening line featuring WhiTEQ Technology — now officially Halal-certified to cater to the needs of Malaysian consumers seeking both efficacy and peace of mind.
Staying true to its Perfect X Simple philosophy, Hada Labo is renowned for its clean, effective formulations — free from harsh additives, fragrances, and mineral oils. The new Premium Whitening range blends cutting-edge Japanese skincare science with Halal assurance, ensuring powerful yet gentle results suitable for everyday use.
“At Hada Labo, our mission is to provide skincare solutions that combine innovation, safety, and trust,” said Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia. “With the upgraded Premium Whitening range powered by WhiTEQ Technology and Halal certification, we aim to empower Malaysian women with brighter, hydrated skin — without compromising on quality or sensitivity.”
Central to this new formulation is WhiTEQ Technology, a patented encapsulated system designed to penetrate deep into the skin and gradually release five potent brightening agents, enhancing effectiveness while minimizing irritation. Additionally, the formula features dual Hyaluronic Acid to deeply hydrate and reinforce the skin’s natural barrier — revealing skin that looks clearer, brighter, and thoroughly moisturized every day.
The five star ingredients include:
- Niacinamide (Vitamin B3) – helps improve skin clarity by supporting natural renewal, promoting a more even and radiant skin tone.
- Vitamin C (3-O-Ethyl Ascorbic Acid) – a stable form of Vitamin C that helps brighten the complexion, reduce the look of dullness, and restore skin radiance.
- α-Arbutin – known to visibly reduce the appearance of uneven tone for clearer-looking skin.
- Vitamin A – helps refine skin texture and support smoother, more luminous skin.
- Centella Asiatica Extract – calms skin and reduces unevenness
*In a consumer test after 14 consecutive days of using the Hada Labo Premium Whitening range (Face Wash, Lotion Rich & Water Gel):
- 90% reported brighter skin
- 85% noticed reduced dark spots
- 90% saw a more even skin tone
- 95% experienced deep hydration
The upgraded Premium Whitening range offers 7 products, tailored for different skin types and daily needs:
- Face Wash 100g RM39.90 – Gentle cleansing with triple brightening and anti-pollution action
- Lotion (Light & Rich) 170ml RM78.90 – Advanced brightening with double moisturising benefits
- Essence 30ml RM95 – Concentrated actives to boost elasticity and brightness
- Water Gel Moisturizer 50g RM85.90 – Lightweight hydration, ideal for oily/combination skin
- Water Cream Moisturizer 50g RM85.90 – Nourishing care for normal to dry skin
- UV Sunscreen SPF50+ PA+++ 30g RM66.00- Brightens while protecting against UV damage
The range is now available at Watsons, Guardian, and major pharmacies nationwide, as well as online at Shopee, TikTok Shop, and Lazada.
Hada Labo skincare philosophy:
“PERFECT X SIMPLE”
For ultimate perfection and ultimate simplicity
Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...
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