100PLUS and Netflix Team Up to Power Peak Performance
100PLUS and Netflix’s Physical: Asia come together to celebrate strength shaped by performance, fueled by electrolytes, and driven by the relentless spirit of Asia.
100PLUS, Southeast Asia’s leading isotonic beverage under Fraser & Neave Holdings Bhd (F&NHB), has announced a regional partnership with Netflix’s Physical: Asia to spotlight 100PLUS PRO — a high-performance hydration drink developed for active lifestyles in Malaysia, Singapore, and Thailand.
Uniting two champions of endurance, the collaboration aims to inspire everyday athletes and high achievers alike to “Unlock Their 100” by elevating hydration, recovery, and performance.
“This partnership is built on shared values,” said Celine Tan, Director of Group Marketing at Fraser and Neave, Limited. “Physical: Asia embodies resilience, endurance, and the pursuit of excellence — all qualities synonymous with 100PLUS. As the region’s leading isotonic brand, our goal is to help individuals reach their fullest potential through effective hydration and recovery. With 100PLUS PRO, we hope to empower more people across Asia to push boundaries and rise stronger, together with Netflix, in celebrating the true spirit of performance.”
Hydration Built for High Performance
100PLUS PRO is a non-carbonated performance drink formulated using nutritional science to support active lifestyles. Created to fuel the body during and after physical activity, it combines hydration with functional ingredients that aid recovery and sustained energy:
- 10g Protein with 2g BCAA – Supports muscle repair and recovery
- Electrolytes – Restores hydration lost through sweat
- Vitamins B3, B6 & B12 – Helps reduce tiredness and maintain energy levels
The result: a drink that hydrates, energises, and supports recovery to keep individuals in peak form — whether training, competing, or powering through daily commitments.
Where Hydration Meets Heart
The collaboration between 100PLUS PRO and Physical: Asia spotlights resilience and the human spirit. As Netflix’s first nation-versus-nation showdown, the series sees eight countries compete in high-intensity challenges set in visually striking arenas inspired by Korean and pan-Asian heritage.
Together, both brands celebrate individuals who thrive under pressure — where hydration fuels heart, and recovery drives resilience.
As part of the regional campaign, 100PLUS PRO and Physical: Asia will launch interactive activations across Malaysia, Thailand, and Singapore, inviting the public to fuel up, test their limits, and unlock peak performance.
“In Malaysia, 100PLUS has long supported active lifestyles — from school sports to national competitions,” said Leong Wai Yin, Marketing Director at F&NHB. “Physical: Asia mirrors the determination we see in Malaysians every day. With 100PLUS PRO, we’re proud to support their journey, whether they’re training seriously or simply staying active. This partnership with Netflix brings that passion to life.”
Visit the “Unlock Your 100” challenge microsite to participate in a squat-based leaderboard challenge for exclusive prizes, and follow @my100plus for the latest updates.
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