Authentic, Trusted, and Smarter Than Ever: Lazada’s 11.11 Sweet Spot
Verified brands, smarter innovation, and features that make every purchase safe and rewarding
As Malaysians gear up for the biggest shopping month of the year, Lazada Malaysia is taking 11.11 beyond discounts with its “Sweetest Brand Deals of the Year”—promising authenticity, innovation, and confidence in every purchase.
Online shopping continues to surge nationwide, and with Malaysia among the most connected countries in Asia, Lazada aims to be the platform where shoppers enjoy both value and verification: genuine brands, transparent protections, and smarter shopping tools.
Millions of Brands, One Trusted Destination
For 11.11, Lazada strengthens LazMall, connecting Malaysians to millions of global and local brands backed by strong consumer protections. All LazMall products come with authenticity guarantees, secure payment options, clear return policies, and warranties—plus refunds up to five times the purchase price if any LazMall item is found counterfeit.
“At Lazada, we’re building an intelligent, inclusive ecosystem where every seller can grow—powered by trust between brands and customers,” said Kaya Qin, CEO of Lazada Malaysia.
“Malaysians want quality and confidence, not just flash discounts,” added Kevin Yap, Head of General Operations. “That’s why we’re focusing on authenticity, governance, and assurance.”
AI-Powered Confidence
AI now sits at the centre of Lazada’s shopping experience. AI Lazzie, powered by Alibaba’s Qwen large-language model, acts as a personal shopping companion—helping Malaysians compare products instantly and check out with confidence. During the 9.9 campaign, AI Lazzie helped boost orders by 36%.
Ahead of 11.11, Lazada is rolling out a network of five AI Agents that work together to support every step of the shopping journey:
For Shoppers:
- AI Lazzie – Personalized smart shopping companion
Behind the Scenes:
- Refund Agent – Faster, fairer returns
- Logistics Agent – Real-time parcel tracking
- Product Listing Agent – Clearer product pages
- Marketing Agent – Smarter, personalized deals
Together, these tools make every purchase smoother, safer, and more intuitive.
The Real Sweet Spot
This 11.11, Lazada’s priority is simple: confidence in every ringgit spent. Every LazMall product is verified, every transaction protected, and every recommendation enhanced by AI built for Malaysian shoppers.
Because the sweetest deal isn’t just how much you save — it’s how confidently you shop.
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