Haier elevates standards for Malaysian households

 

 

Haier elevates standards for Malaysian households

The brand debuts the L+ Washing Machine, an AI-powered washer dryer that ups the ante in  laundry hygiene and care at home 

• The premium flagship L+ Washing Machine washes, dries and handles everything from soiled  children’s clothes and delicate fabrics to bulky curtains and duvets with just one touch, at  home 

• The launch reinforces Haier Malaysia’s focus on expanding its high-end appliance portfolio,  with plans to introduce 10 new mid-to-high end products in the second half of 2025 as part of  its growth strategy 

• The company’s total revenue grew by 20% in the first quarter of 2025 against the same period  in 2024 

Setting its sights on industry leadership, Haier Malaysia today strengthened its premium home appliance portfolio with the introduction of the Haier L+  Washing Machine, an AI-powered washer dryer with heat pump technology. This flagship  model incorporates laundry AI Smart Wash technology in addition to precisely programmed  washing and drying. 

Haier Malaysia Managing Director Fan Jing said, “At the Haier Southeast Asia Conference in  December 2024, we unveiled our five-year strategic roadmap to solidify Haier Malaysia’s  position, with a mid-term target of attaining 17.4% market share in home appliances. Based  on our performance thus far, we are on track. For the first quarter of 2025, Haier Malaysia’s  total revenue grew by 20% against the same period last year. All our product categories  experienced encouraging growth, including our washing machine category which saw 21%  expansion in the first quarter of 2025.  

To continue powering our growth, we are focussing on high-end products that provide  convenience that meet today’s modern lifestyles. In line with this, we are excited to introduce  the Haier L+ Washing Machine, our top-of-the-range product that is ideal for discerning  consumers who appreciate a smart machine that effortlessly removes stains such as curry,  coffee, ink and blood on all kinds of fabric and attire. 

The Haier L+ Washing Machine leads our premium product launches for 2025. We will be  introducing another 10 new mid-to-high end products for the Malaysian market in the second  half of this year to cater to broader consumer needs. All these products are developed with  ‘More Creation, More Possibilities’ in mind to enhance everyday living through purposeful  innovation and refined craftsmanship. We will continue investing in research and development  to ensure our products keep pace with the evolving lifestyle.” 

Haier L+ Washing Machine – One & Done 

Designed for discerning customers who value quality over quantity, the Haier L+ Washing  Machine raises the bar for smart, sustainable laundry solutions through cutting-edge  innovation with intelligent features to deliver refined washing and drying in under one hour.

Built with AI Smart technology, the machine adapts convenience, enabling users to monitor  and manage laundry cycles remotely while the 607mm Super Drum Plus offers generous  washing space to accommodate larger loads, including curtains and duvets. 

The advanced AI Wash and Dry function takes laundry efficiency to the next level. It  automatically detects the weight of each load, adjusts water and, drying settings to optimise  resource use and minimise fuss for every wash. The machine also has the Smart Dosing  system that dispenses detergent, softener, and bleach in the precise amounts needed,  ensuring the best care for all kinds of fabrics and conditions. 

The machine comes equipped with 20 washing and 17 drying programmes, covering a wide  range of laundry needs. It has a specialised function to remove 26 different types of stains  ranging from fruit juices and soy sauce to ink and lipstick, tackling even the most stubborn of  spots from shirts and puffer jackets to sofa covers. 

In addition to being a washer, the Haier L+ Washing Machine incorporates drying technologies  to eliminate the need for separate machines.  

The Dual Engine Three Inverter System provides precise temperature control and fast drying  to deliver a perfect wash and dry for 12 shirts in just 59 minutes. It can alter its speed based  on how heavy the load is to save energy and prolong its lifespan. An extra-large multi-layer  filtration captures pet hair, dander, and dust, leaving clothes clean, fresh, and skin-friendly. 

In addition to these, it has UV, drying and fabric care sterilisation as well as mite removal for  improved hygiene and confidence. Its Ultra Reverse Technology reduces creases while  promoting even drying, with an independent inverter fan and motor to blow wind clockwise  and anticlockwise. 

Freshly laundered clothes that smell clean add a pleasant scent to the room. The Ultra Fresh  Air function keeps clothes fresh for up to 12 hours after washing and drying by circulating  ducted air through a large fan, ensuring garments stay fresh and minimising stress of forgetting  to take them out of after the wash. 

With their deep understanding of consumer wants, Haier also incorporated the I-Refresh  technology into the L+ Washing Machine, which helps care for items that cannot be washed  or dry-cleaned. I-Refresh utilises warm air and steam to remove unpleasant odours and is  particularly ideal for lightly soiled delicate garments. 

The ease of use is enhanced by the washer dryer’s 10.1” LCD Smart Screen, the largest on  the market to date, that allows users to seamlessly interact with its intuitive and responsive  control interface. When in operation, it is whisper-quiet, thanks to its Direct Motion Motor that  is exceptionally stable, long-lasting and energy efficient for reduced maintenance and  electricity bills. 

The Haier L+ Washing Machine is priced at RM16,599 and is available at all Haier Brand  Shops, authorised dealers and major retailers nationwide. 

In conjunction with its launch, Haier Malaysia is running a time-limited promotion for the  L+ Washing Machine: 

• From 22 to 25 May 2025, customers who purchase an L+ Washing Machine during the  roadshow period at Pavilion Bukit Jalil will be entitled to a special price of RM12,999  as well as up to RM2,000 Touch n’ Go eWallet credit rebate. 

• From 26 May to 31 August 2025, Haier Malaysia is offering customers up to RM1,000  Touch n’ Go eWallet credit rebate at selected outlets. 

Details on why the Haier L+ Washing Machine is One & Done are available in the product  book: 

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