World of Smooth 2025 Wraps Up with a Smooth, Unforgettable CarlsCrib Finale

  

World of Smooth 2025 Wraps Up with a Smooth, Unforgettable CarlsCrib Finale

Carlsberg Smooth Draught brought the heat—and the cool—as CarlsCrib Smooth Edition welcomed about 5,000 guests to Sentul Depot for the grand finale of World of Smooth 2025. Over two days, fans enjoyed a multi-sensory celebration of Malaysia’s spicy food culture paired with the smoothest brew in town.

“Food is central to Malaysian culture, and our love for spicy flavours deserves to be enjoyed with the effortlessly smooth Carlsberg Smooth Draught. With World of Smooth 2025, we wanted to create experiences that are unique, trendy and truly #BestWithCarlsberg,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

Guests explored themed zones inspired by Chinese, Indian and Thai flavours, while the first 500 visitors daily received a Spicy Passport for a curated journey of spicy bites and ice-cold Carlsberg Smooth Draught. Performances by regional acts—including Shiga Lin, Tydel, YuNoHoo, Angemi, Roxy June and DJ Tick featuring MRG—kept energy levels high, with Fang Kong bringing live-band intensity to the evenings.

The event also featured cocktail workshops, interactive games, an AI photo booth and Instagram-ready spots for capturing #BestWithCarlsberg moments. As part of its #CELEBRATERESPONSIBLY efforts, Carlsberg partnered with Grab and Buddy Driver to offer ride promotion codes.

The finale capped a nationwide campaign running from September to November, spotlighting spicy flavours, smooth refreshment and fan experiences such as food-pairing recommendations and the Smoothest Self-Heating Steamboat Set with MiX Store.

Consumers can continue enjoying World of Smooth 2025 rewards until 30 November 2025, with purchases of Carlsberg Smooth Draught unlocking chances to win limited-edition mini Bluetooth speakers across participating pubs, eateries, retailers, convenience stores and online platforms.

For more information, visit bestwithcarlsberg.my/wos.

Drink responsibly. For non-Muslims aged 21 and above only.

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