Gallop Smoothly into the Year of the Horse with Carlsberg’s Limited-Edition Lunar New Year Collection

   

      

Gallop Smoothly into the Year of the Horse with Carlsberg’s Limited-Edition Lunar New Year Collection

As golden hooves usher in a season of reunion and renewal, Carlsberg welcomes the Year of the Horse with a celebration of smoothness, prosperity and togetherness. This Lunar New Year, the brand invites consumers to raise a glass to Brewing Prosperity Together 《一起發》— where every sip, cheer and shared moment carries the promise of good fortune.

Inspired by the noble spirit of the Horse and the refined beauty of traditional Chinese lacquer art, Carlsberg’s limited-edition Lunar New Year cans and bottles are designed to captivate. Majestic horses emerge from swirling clouds shaped like Carlsberg’s signature hop leaf, symbolising upward momentum, smooth progress and continuous prosperity. Bathed in auspicious crimson and gold, balanced with Carlsberg’s iconic jade green, the design radiates optimism and festive joy — a striking emblem of luck galloping boldly into the year ahead.

“At Carlsberg, we believe celebrations are most meaningful when they bring people together,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “This Lunar New Year marks a unified regional rollout across Malaysia, China, Singapore, Hong Kong and Vietnam, delivering #BestwithCarlsberg moments throughout Asia. Everything we do this season is rooted in our purpose of Brewing Prosperity Together, as we toast to a smooth and memorable Year of the Horse.”

Adding to the festive excitement, Carlsberg brings back its much-loved CarlsCrib: CNY Edition, happening in Kuala Lumpur from 30 January to 1 February 2026. Expect vibrant house vibes, exclusive merchandise, irresistible bites and plenty of reasons to raise a prosperous toast. Stay tuned to @CarlsbergMY on social media — something special is always brewing.

The celebration continues at selected super- and hypermarkets nationwide with the Shaking Prosperity Together activation. Spend RM288 on participating Carlsberg brands and step up to the Shaking Prosperity Tree for a chance to win instant rewards, including a limited-edition Carlsberg Rummy Set perfect for festive family fun.

From collectible gifts and stylish travel rewards to cash angpows, gadgets and weekly prizes, Carlsberg ensures that prosperity flows everywhere — from retail aisles and convenience stores to restaurants, pubs and neighbourhood hangouts.

This Lunar New Year, ride forward with confidence, smoothness and abundance. Because when it comes to celebrating prosperity, it’s always #BestwithCarlsberg.

#Celebrate responsibly#. If you drink, don’t drive. For non-Muslims aged 21 and above only.

---