Kinohimitsu and Guardian Malaysia Champion Holistic Men’s Health with Men’s Power 360°

     

           

Kinohimitsu and Guardian Malaysia Champion Holistic Men’s Health with Men’s Power 360°

Kinohimitsu, in collaboration with Guardian Malaysia, has unveiled Men’s Power 360°, a holistic men’s health campaign designed to encourage a more balanced, proactive approach to wellbeing — one that goes beyond short-term energy boosts to support confidence, resilience and long-term performance.

Modern men are increasingly aware of health, yet many still prioritise quick fixes over recovery, visible wellbeing and sustainable lifestyle habits. Men’s Power 360° reframes men’s health as a complete system, addressing energy levels, skin and hair health, physical recovery and confidence across different life stages.

To bring the campaign to life, Kinohimitsu hosted an immersive Men’s Power 360° experiential event at JPM Group of Companies Museo @ Kota Damansara. Set within Malaysia’s largest private automotive collection, the venue offered a striking backdrop where health education met lifestyle-driven experiences. Guests were welcomed into an environment that blended modern masculinity, performance and personal wellbeing.

The event opened with a welcome address by Jennifer Chin, Chief Operating Officer of Kino Biotech Malaysia, who shared that Men’s Power 360° reflects Kinohimitsu’s evolving approach to men’s wellness. “It’s no longer just about energy or performance,” she said. “It’s about building consistent daily habits that support confidence, visible health and long-term resilience. Through our collaboration with Guardian, we aim to make this holistic approach accessible and relevant to today’s men.”

Guardian Malaysia’s commitment to everyday wellness was echoed by Tiffany Choo, General Manager, Commercial of Guardian Malaysia. “Guardian plays an important role in bringing trusted wellness solutions closer to consumers. By partnering with Kinohimitsu, we’re supporting men with education and products that fit seamlessly into their daily routines.”

Throughout the event, participants engaged in a curated series of lifestyle experiences — from wellness mocktails and personal colour analysis to styling and image guidance, interactive car simulation challenges and guided automotive tours. Each activity was thoughtfully designed to highlight the connection between health, confidence and modern lifestyle performance.

At the core of Men’s Power 360° is Kinohimitsu’s inside-out approach to wellbeing, supported by key products from its men’s portfolio. Kinohimitsu Maca Men Pro supports daily energy and vitality, Collagen Men focuses on skin, joint health and recovery, while Haéria Pro reinforces confidence through hair and scalp health.

Through Men’s Power 360°, Kinohimitsu and Guardian Malaysia are redefining men’s wellness — empowering men to take ownership of their health from every angle, because real power is built holistically.

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