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Malaysian premium sleep solutions brand Getha has introduced its latest flagship product, the enhanced Transforme Miracle Latex PrimeFibre Mattress, reinforcing its reputation for innovation, sustainability, and high-value manufacturing. Launched at Sunway Pyramid and officiated by a senior representative from the Ministry of Investment, Trade and Industry (MITI), the event highlighted Malaysia’s growing capability to transform natural resources into globally competitive, high-quality products.
The new mattress builds on the strong market response to the Transforme Miracle Latex Mattress introduced in November 2025, which has already improved sleep quality for thousands of Malaysians. The upgraded PrimeFibre version represents one of Getha’s most advanced offerings to date, combining its proprietary Graphite+ Miracle Latex core with a 100% natural latex layer. This innovation continues to leverage Malaysia’s globally recognised rubber industry while elevating product performance.
Designed with sustainability in mind, the mattress incorporates rubberised coconut fibre and BioCool, a natural cooling fabric derived from sugar cane fibres. This eco-conscious approach reduces dependence on synthetic materials while enhancing airflow and comfort. Additional cooling performance is achieved through the Suprelle Cool Night quilting layer, featuring advanced fibre technology that improves heat dissipation for a more comfortable sleep experience.
At its core, the mattress delivers up to four times greater elasticity compared to conventional materials, offering superior support, durability, and long-term value. Positioned as a premium investment, it is priced from RM6,999, with a limited-time launch promotion that includes a 35% discount, trade-in offers, and complimentary latex pillows.
Alongside this flagship release, Getha also introduced the Miracle Latex Mattress, an online-exclusive, entry-level option starting from RM2,499. Targeted at young professionals and first-time homeowners, this offering reflects the brand’s strategy to broaden accessibility while maintaining quality and innovation.
By combining a high-end flagship product with a more affordable alternative, Getha aims to strengthen its presence across diverse consumer segments locally and internationally. With distribution in over 30 countries and multiple global recognitions, the brand continues to demonstrate that innovation, sustainability, and Malaysian craftsmanship can successfully compete on the world stage.
More information is available at www.getha.com.my
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