Kinohimitsu Unveils Collagen Men Pro at Watsons Malaysia, Powering Up Its 8th Annual “Love Yourself” Collagen Day Campaign

     

Kinohimitsu Unveils Collagen Men Pro at Watsons Malaysia, Powering Up Its 8th Annual “Love Yourself” Collagen Day Campaign

Beauty-from-within brand Kinohimitsu is redefining men’s skincare with the launch of Collagen Men Pro, a next-generation collagen drink specially formulated for modern men. Exclusively available at Watsons Malaysia, the new innovation targets common male skin concerns including excess oil, enlarged pores, dehydration, and dull, tired-looking skin.

Created for men on the go, Collagen Men Pro comes in a convenient ready-to-drink sachet format, making daily skincare effortless for today’s fast-paced lifestyle.

The vibrant launch event at One Utama Shopping Centre brought together beauty, wellness, and entertainment in one exciting experience. Guests enjoyed live performances, expert product sharing sessions, and interactive activities including a men’s skin analyzer station. Special appearances by Mr Choo Haoren and Ms Gladish Chan further energized the crowd, creating buzz around the brand’s latest innovation. Adding a meaningful touch to the event, Mr Choo Haoren also premiered his latest music video themed “Love Yourself,” perfectly reflecting Kinohimitsu’s campaign message of confidence, self-care, and embracing individuality.

The launch also marks the return of Kinohimitsu’s annual Collagen Day campaign, now celebrating its 8th year. Carrying the empowering theme “Love Yourself,” the campaign continues to raise awareness about the importance of collagen in supporting healthier skin, overall wellness, and self-confidence for both women and men.

Dr Jennifer Chin Li Ping, Chief Operating Officer of Kinobiotech (M) SDN BHD, shared, “Collagen is essential for everyone — including men — not only for healthier skin but also for overall wellbeing such as joints, hair, and body support. Starting collagen intake early helps build a strong foundation for long-term health and skin vitality. Through our Collagen Day campaign, we hope to inspire younger generations to prioritise self-care and truly love themselves by taking care of their skin and wellbeing.”

With the introduction of Collagen Men Pro, Kinohimitsu continues to strengthen its commitment to innovation, confidence, and holistic wellness — empowering consumers to look good, feel good, and love themselves from within.

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