P&G and Watsons Launch "Buy Good. Do Good. Play It Forward." Campaign in Support of the Nicol David Organisation to Empower Healthier, More Active Children

 

P&G and Watsons Launch "Buy Good. Do Good. Play It Forward." Campaign in Support of the Nicol David Organisation to Empower Healthier, More Active Children

Every purchase helps children move, play and thrive through the Nicol David Organisation's +Play programme.

KUALA LUMPUR, 15 JULY 2026 – P&G Malaysia and Watsons Malaysia have joined forces with the Nicol David Organisation (NDO) to launch the Buy Good. Do Good. Play It Forward. campaign, an initiative that transforms everyday shopping into meaningful action by supporting children's health, wellbeing, and active lifestyles across Malaysia.

Running across participating Watsons stores, the campaign encourages Malaysians to make a difference with every eligible purchase of selected P&G products. Proceeds from the campaign will support the Nicol David Organisation's +Play programme, helping more children gain access to quality physical activity, positive psychology and life skills that build confidence, resilience and healthier futures.

At a time when childhood inactivity, poor mental well-being, and unhealthy lifestyle habits continue to rise, the partnership reinforces the importance of creating positive Highly Restricted environments where children can develop physically, emotionally, and socially through play.

Every child deserves the opportunity to grow up healthy, confident and full of hope, said Datuk Nicol David, Founder of the Nicol David Organisation. We are incredibly grateful to partner with P&G and Watsons on this meaningful campaign. Together, we are giving Malaysians a simple yet powerful way to invest in the next generation. Every purchase becomes an opportunity to help children play, move, and discover their potential.

The Nicol David Organisation's +Play programme combines movement, sport and evidence-based positive psychology to help children build healthy habits, improve emotional wellbeing and develop the confidence and skills they need to thrive in school, at home and within their communities. Since its inception, the programme has reached thousands of children, teachers and families across Malaysia, creating a sustainable impact by empowering educators and communities to champion active and positive lifestyles.

“At Watsons, caring for our customers means making a positive impact in the communities we serve. Through our accessible Watsons stores nationwide, customers can easily purchase P&G products while contributing to this meaningful cause. Together with P&G and the Nicol David Organisation, every purchase will turn into a meaningful contribution to support the future of our children and create opportunities for them to play and grow with confidence,” said Caryn Loh, Regional Managing Director, Health & Beauty Asia, AS Watson Group, and Regional Exclusives Director, Watsons International.

At P&G, improving lives is at the heart of everything we do. Through this partnership with Watsons and the Nicol David Organisation, we hope to inspire Malaysians to understand and how their everyday purchases can contribute towards creating brighter, healthier futures for children. P&G is proud to collaborate in empowering Malaysian children through avenues of sport and education - instilling discipline, teamwork, and self- belief. Together, we believe in playing it forward and cultivating a truly brighter future for the next generation,” said Rajadurai Dhanasekharan Navin, Vice President, Country Manager Malaysia and Singapore Market Operations and Sales Stewardship.

“Buy Good. Do Good. Play It Forward.” is a nationwide initiative by P&G, Watsons, and the Nicol David Organisation (NDO) that encourages Malaysians to turn their everyday shopping into meaningful contributions. The initiative will run from 23 July to 26 August 2026 in West Malaysia and from 30 July to 2 September 2026 in East Malaysia. During this period, customers can support the cause by purchasing participating P&G products at Watsons stores nationwide.

RM1 from each eligible purchase will be donated to NDO to support youth development. The program aims to promote healthier, more active children who are better prepared for success. P&G, Watsons, and NDO believe that community unity around a shared goal enables small daily actions to generate long-lasting, positive change for future generations.

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