Taiwan’s No.1 Wellness Brand Jhaoho Enters Malaysia with Debut of Innovative Bone Health Supplement *Wei Gu Mi* “维股泌”

Taiwan’s No.1 Wellness Brand Jhaoho Enters Malaysia with Debut of Innovative Bone Health Supplement *Wei Gu Mi* “维股泌”

Taiwan’s No.1 Wellness Brand Jhaoho Enters Malaysia with Debut of Innovative Bone Health Supplement Wei Gu Mi “维股泌” Taiwan’s No.1 health and wellness brand, Jhaoho, has officially entered the Malaysian market, marking its first international expansion and a significant milestone in its Southeast Asian growth strategy. Leading its debut is Wei Gu Mi, the brand's flagship bone wellness supplement, now available to Malaysian consumers for the first time.

Malaysia was selected as Jhaoho's first overseas destination due to its strategic position as a regional gateway and the growing consumer demand for preventive health solutions that support mobility, vitality and healthy ageing.

As awareness of bone and joint health continues to rise across Asia, maintaining mobility has become an increasingly important wellness priority. In Malaysia, studies show that 40.9% of adults in urban areas have osteopenia (low bone mass), while 14% are affected by osteoporosis. Knee osteoarthritis also impacts an estimated 10–20% of Malaysian adults, highlighting the need for convenient daily bone health support.

"We believe true wellness begins with the ability to stay active, mobile and confident throughout life," said Chang Shuo Wen, Chairman of Jhaoho Malaysia. "With Wei Gu Mi, we are introducing a science-driven and convenient bone wellness solution that complements modern lifestyles while supporting long-term vitality across Southeast Asia."

Wei Gu Mi is a ready-to-consume bone wellness jelly developed using Jhaoho's proprietary biotechnology. Its formulation combines premium botanical extracts—including ginseng, astragalus, notoginseng, wolfberry, white peony root, licorice and turmeric—with collagen-based and dairy-derived nutrients to help support daily bone health and overall wellness.

Alongside Wei Gu Mi, Jhaoho is also introducing *You Li Qian*, a probiotic botanical beverage mix in orange powder form, and *Xue Ji Mi*, a botanical beverage mix containing roselle powder and collagen to support beauty and wellness. All three products comply with Malaysia's Ministry of Health (KKM) requirements for health supplements and food products, reinforcing Jhaoho's commitment to quality, safety and consumer confidence.

In Taiwan, Wei Gu Mi has become one of Jhaoho's flagship products, with sales approaching 1.2 million units and an impressive 85% repurchase rate, reflecting strong consumer trust and sustained demand.

To celebrate its Malaysian launch, Jhaoho has appointed Taiwanese Golden Melody Award-winning singer Weng Li-You ("Only You") as the official Wei Gu Mi Brand Ambassador. Embodying the brand's values of vitality and positive living, Weng will also headline the upcoming "Only You" Live Concert at Genting Highlands on 18 October 2026.

Consumers can redeem concert tickets through selected *Wei Gu Mi* promotional packages.

More information is available at https://wengliyu.jhaoho.my/.

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