Carlsberg Smooth Draught Ignites the Streets with World of Smooth 2025

  

Carlsberg Smooth Draught Ignites the Streets with World of Smooth 2025

A multi-sensory fusion of spice, smoothness, and style — done #BestWithCarlsberg 

Get ready for things to heat up as Carlsberg Smooth Draught launches World of Smooth 2025, a nationwide celebration of Malaysia’s fiery flavours paired with the smoothest beer in town. Running from September to November, the campaign brings together bold tastes, cool beats, and smooth vibes through immersive food trails, pop-up takeovers, and exclusive drops.

The journey begins with the Smooth & Spicy Food Trail, taking spice lovers across Malaysia’s hottest food spots — from kurau cili garam in Malacca to mala hotpot in Johor. Every stop is curated for the perfect pairing, where the silky-smooth Carlsberg Smooth Draught balances every fiery bite. With its easy-pour pull-off cap and crisp finish, it’s the ultimate beer for Malaysia’s love affair with heat.

Adding to the thrill, Carlsberg partners with MiX store to unveil the Smoothest Self-Heating Steamboat Set — a 15-minute portable feast that levels up with a splash of Carlsberg Smooth Draught. Choose your preferred mix (100%, 50%, or 30%) and enjoy a smooth, flavour-boosted steamboat experience anywhere you go.

“The World of Smooth 2025 takes our love for spice and smoothness to a new level,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “It’s more than just a beer campaign — it’s an immersive celebration of food, music, and culture that’s truly #BestWithCarlsberg.”

The highlight of the celebration is CarlsCrib: Smooth Edition — a two-day event at Sentul Depot, Kuala Lumpur (14–15 November). Expect spicy food challenges, live music, and international acts including Shiga Lin, Tydel, YuNoHoo, DJ Angemi, DJ Roxy June, and DJ Tick, plus a live set by Fang Kong. Register now at carlscrib.my to redeem a complimentary Carlsberg Smooth Draught. Fans can also collect limited-edition Carlsberg mini Bluetooth speakers, available through special purchases at participating outlets nationwide until November 2025.

So, whether it’s heat, beats, or smooth retreats — World of Smooth 2025 is where it’s all happening. Visit bestwithcarlsberg.my/wos for details and always #CelebrateResponsibly.

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