Haier brings the X-factor into its award-winning washing machine lineup

 

Haier Introduces the X-Factor in Its Award-Winning Washing Machine Lineup New X Series combines intelligent technologies for greater efficiency, convenience, and fabric care in Malaysian home

Haier Malaysia has unveiled its all-new X Series Washing Machines, designed to elevate the everyday laundry experience with advanced features that save time, water, and energy. Guided by the brand’s philosophy of “More Creation, More Possibilities,” the X Series brings together purposeful innovation and modern aesthetics to meet the evolving needs of Malaysian households.

Comprising the X5, X7, and flagship X9 models, the X Series represents Haier’s next-generation premium laundry solutions. Each model integrates intelligent technologies that deliver enhanced hygiene and superior wash performance while complementing contemporary home interiors with a refined, minimalist design.

Haier Malaysia Managing Director, Fan Jing, shared that 2025 has been a strong year for the company’s laundry category. “Our Haier L+ Washer Dryer, launched in May, has received tremendous consumer response and performed well at exhibitions and roadshows. The new X Series reflects our commitment to meaningful innovation — technology that simplifies life and minimises environmental impact. With this launch, we are confident of achieving 30% year-on-year growth for our washing machine business, further affirming Malaysians’ growing trust in the Haier brand.”

He added that as Haier looks ahead to 2026, the company will continue to prioritise brand building, premium user experiences, and sustainable growth. “We are committed to ongoing R&D investment to ensure our products align with modern lifestyles. Haier will continue leading with purpose, delivering innovations that enrich everyday life.”

Haier X Series: Efficient, Eco-Conscious Fabric Care

Developed for today’s fast-paced living, the X Series offers a suite of intelligent features in a sleek, unified design. AI Wash automatically identifies fabric types and water absorption levels, recommending the ideal wash programme for precise, customised care. Meanwhile, Essence Wash, Haier’s proprietary premix and microbubble technology, ensures detergent dissolves evenly and penetrates deeply for a thorough clean. A complete wash cycle finishes in just 39 minutes — approximately 37% faster than conventional cycles.

Post-wash, Ultra Fresh Air automatically dries and ventilates the inner drum to prevent odours and wrinkles, keeping clothes fresher without additional steps from the user.

The X Series also debuts Color AI, a futuristic full-touch LCD interface that replaces traditional buttons for a smoother, more intuitive experience.

Together, these innovations reflect Haier’s ongoing mission to set new industry benchmarks in performance, convenience, and sustainability.

The Haier X Series Washing Machines are now available for pre-order starting from RM2,249.

For updates, visit www.haier.com/my

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