Tune Talk Ignites Malaysia’s Youth Esports Revolution, Powering the Next Generation of Digital Talent

  

Tune Talk Ignites Malaysia’s Youth Esports Revolution, Powering the Next Generation of Digital Talent

The excitement is palpable as CRIT and Tune Talk, Asia’s leading cloud-native telco, launch Season 4 of the ACS EDU TOUR — a nationwide esports movement that empowers Malaysian students to rise from casual players to future industry professionals.

Now in its fourth year, the ACS EDU TOUR has become one of Malaysia’s most dynamic youth initiatives, uniting university and college students through gaming, creativity and community. Organised by CRIT Malaysia, the 2025 edition goes beyond competition, offering participants exposure to real career pathways in Malaysia’s booming digital economy — from game development and broadcasting to event production, marketing and project management.

This season raises the bar with a RM200,000 prize pool and a game-changing reward: the champion team will secure a professional contract with CRIT, giving student gamers the chance to compete on an international stage — a true “Zero to Hero” moment.

“At Tune Talk, esports is more than play — it’s culture, opportunity and self-expression,” said Jill Yeap, Head of Marketing at Tune Talk. “We’re here to fuel that passion with speed, freedom and limitless potential. Tune Talk isn’t just about connectivity; we power dreams and break barriers for youth.”

The programme continues Tune Talk’s long-term commitment to developing Malaysia’s esports talent pipeline through the Tune Talk Youth Esports Programme — making digital empowerment inclusive, accessible and aspirational.

CRIT Esports Malaysia Co-Founder, Joshua Lew, added, “Tune Talk’s support has helped elevate Season 4 to new heights, reaching more campuses and inspiring more young Malaysians than ever. Together, we’re building a movement that connects passion with purpose.”

As Malaysia’s fastest-growing mobile network operator and the nation’s only fully cloud-native telco, Tune Talk delivers more than connectivity — it delivers empowerment. Beyond digital experiences, the brand also enhances real-life protection with upgraded Personal Accident insurance coverage of up to RM150,000 at no extra cost for all Epik Plan users.

Guided by its mission to “Tune Up Your World,” Tune Talk gives young Malaysians the freedom to create, express and connect on their own terms. From 5G plans and gaming rewards to purpose-driven initiatives like the ACS EDU Tour, Tune Talk is shaping a bold, future-ready

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