Fender Audio® Arrives in Malaysia with ELIE™ Speakers and MIX™ Headphones

   

     

Fender Audio® Arrives in Malaysia with ELIE™ Speakers and MIX™ Headphones

Legendary sound heritage meets next-generation personal audio for modern lifestyles

Fender Audio®, the consumer electronics brand owned by Fender Musical Instruments Corporation (FMIC) and operated under license by Riffsound Pte. Ltd., officially enters the Malaysian market following a high-profile debut at CES 2026. Marking its expansion into premium personal audio, Fender Audio launches two flagship products: the ELIE™ portable speaker series and MIX™ headphones, both recognized with multiple Best of CES 2026 honors.

Designed for today’s dynamic, on-the-go lifestyles, Fender Audio blends iconic sonic heritage with cutting-edge technology, delivering performance-driven audio products that are as versatile as they are powerful.

ELIE™ Portable Speakers

The ELIE™ (Extremely Loud Infinitely Expressive) portable Bluetooth® speaker series redefines what compact sound systems can achieve. Available in two models — ELIE 6 and ELIE 12 — the speakers integrate built-in subwoofers and feature a world-first Waves SoC implementation, delivering expansive, distortion-free sound with remarkable power efficiency.

By reimagining how Digital Signal Processors (DSPs) and System-on-a-Chip (SoC) technology work together, ELIE™ speakers produce exceptional volume and acoustic clarity that surpasses other speakers in their class. Designed for both home and mobile use, each unit supports up to four simultaneous audio channels with ultra-low latency. Users can seamlessly mix Bluetooth sources, wired inputs via XLR or ¼” cables, and additional wireless channels using Fender Audio accessories. Stereo pairing and multi-speaker synchronization further elevate the listening experience across any environment.

MIX™ Headphones

The MIX™ Headphones bring a modular, future-ready approach to personal audio. Built to adapt with the listener, MIX™ features interchangeable components and a sleek, contemporary design that evolves with changing tastes and routines.

At the core is the FWD Tx USB-C transmitter, enabling lossless (LHDC-V), low-latency (LC3), and Auracast™ wireless audio across virtually any device. Powered by ultra-efficient 40mm graphene drivers, MIX™ delivers precise, authoritative sound enhanced by hybrid Active Noise Cancellation, Environmental Noise Cancellation microphones, and both wired and wireless playback options. With up to 100 hours of battery life, MIX™ is engineered for extended, immersive listening.

A New Chapter in Sound

“Fender Audio represents our commitment to bringing exceptional sound and intelligent design into everyday life,” said Mah Chernwei, CEO of Riffsound. “With ELIE and MIX, we’re carrying Fender’s sonic legacy into the future—portable, flexible, and deeply personal.”

Availability & Pricing

• ELIE 12 Speaker: RM1,899
• ELIE 6 Speaker: RM1,399
• MIX Headphones: RM1,399

All products will be available from March 2026 at selected online and offline retailers, including Lazada, Shopee, Swap Asia, and Fender Audio’s official stores.

For more information, visit fenderaudio.com