Nutox Launches Lifté Youth, Redefining Well-Ageing with Instant Visible Lift
Malaysian skincare pioneer Nutox proudly introduces Lifté Youth, a new sub-brand created to redefine well-ageing with instant, visible results. The launch comes as Nutox approaches its 20th anniversary in 2026, marking two decades of trusted skincare expertise since the brand’s founding in 2006.
Designed for women aged 35 to 50, Nutox Lifté Youth addresses the realities of modern life—where time is limited, confidence is essential and results need to be seen and felt. Rather than chasing the idea of turning back time, Lifté Youth embraces a well-ageing philosophy that supports skin as it naturally evolves, empowering women to age confidently on their own terms.
“Today’s consumers want skincare that works with them, not against time,” said Jasper Lim, Executive Director of Tohtonku. “Nutox Lifté Youth reflects this shift, delivering immediate visible results while nurturing long-term skin health.”
At the heart of Lifté Youth is a breakthrough formulation designed to deliver visible lifting and firming in just (3) three minutes, with effects lasting up to (8) eight hours and cumulative improvements with continued use. This performance is powered by a synergistic blend of high-performance ingredients, including AiyuLift ActiVance, Lacto-PDRN and Bakuchiol, carefully selected to support both instant skin response and long-term resilience.
Beyond visible lifting, Lifté Youth also recognises the importance of rest and recovery. Its night care products are formulated to support relaxation, comfort and overnight renewal—reinforcing the idea that well-ageing goes beyond appearance to overall skin well-being.
Lifté Youth is Nutox’s first complete instant-lifting regimen, comprising a serum, essence, day cream and night cream, each playing a targeted role in lifting, firming and hydration.
The new sub-brand is available exclusively at Watsons Malaysia, across 612 stores nationwide, making well-ageing accessible to women across the country.
As Nutox steps into its 20th year, Lifté Youth represents the brand’s continued commitment to evolving with its consumers—celebrating individuality, confidence and the beauty of ageing well.
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