Sunplay Introduces Skin Aqua Hyaluronic Acid Serum UV Sunscreen

     

SUNPLAY INTRODUCES SKIN AQUA HYALURONIC ACID  

SERUM UV SUNSCREEN 

A New Generation Sunscreen That Hydrates Like a Serum  

While Protecting Skin Daily 

In Malaysia’s hot and humid climate, sun exposure does more than cause UV damage — it  also accelerates moisture loss, leaving skin dry, dull, and vulnerable. As consumers  increasingly seek sun protection that also supports skin health, Sunplay, the trusted  sunscreen brand under Rohto-Mentholatum Malaysia, introduces its latest  innovation: Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen. 

Designed for everyday use, the new sunscreen combines high UV protection with deep  hydration, offering a lightweight serum-like texture that absorbs comfortably into the skin  without leaving a white cast or sticky finish. 

Formulated with three types of Hyaluronic Acid, the sunscreen helps replenish and retain  moisture while protecting skin from harmful UV rays, making it ideal for Malaysia’s warm  climate and modern skincare routines. 

According to Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, the  innovation reflects evolving consumer expectations in sun care. “Today’s consumers expect  more from their sunscreen. It’s no longer just about protection — it must also care for the skin.  With Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen, we wanted to create a formula  that feels as light and hydrating as a skincare serum while delivering reliable daily UV defense.  Our goal is to make sunscreen so comfortable that consumers will want to use it every day.” 

Clinically Loved by Consumers 

Consumer user testing* demonstrated strong positive feedback on the product experience: • 100% agreed it feels lightweight and non-sticky 

• 96% experienced long-lasting hydration and no white cast 

• 94% said it leaves a healthy natural glow and works well under makeup without  pilling 

• 91% agreed it feels like a serum upon application

*Based on a consumer test conducted with 78 users after using Sunplay Skin Aqua Hyaluronic Acid  Serum UV; results reflect the percentage of respondents who agreed with each statement. 

These results reinforce the product’s positioning as a next-generation sunscreen that  seamlessly blends sun protection with skincare benefits. 

Key Benefits of Skin Aqua Hyaluronic Acid Serum UV Sunscreen 

• Broad Spectrum UV Protection 

Provides protection against UVA and UVB rays using Sunplay’s UV Protection  Capsule Neo technology. 

• Triple Hyaluronic Acid Complex 

Formulated with Hyaluronic Acid (HA), Absorbent HA and Nano HA to help  hydrate skin at multiple levels. 

• Long-Lasting Hydration 

Helps maintain skin moisture throughout the day for soft, supple skin. 

• Anti-Pollution Protection 

Helps shield skin from environmental pollutants including fine dust and PM2.5  particles. 

• Gentle on Skin 

Free from parabens, alcohol, fragrance, colourants and mineral oil. 

• Lightweight Serum Texture 

Absorbs quickly into the skin with no heavy residue or white cast. 

• Allergy Tested 

Designed to be suitable for sensitive skin. 

Experience the Aquaverse by Sunplay at Starhill 

To celebrate the launch, Sunplay will host an immersive pop-up experience from 10–12  April 2026 at Starhill Piazza Outdoor, Kuala Lumpur. Inspired by the brand philosophy of transparency, lightness and hydration, the experiential pop-up will feature interactive  zones including: 

• UV World 

Learn how UV exposure affects the skin. 

• Power of Serum 

Discover how Hyaluronic Acid helps support skin hydration. 

• Zero-Feel Test Bar 

Experience the ultra-lightweight texture of the new Skin Aqua Hyaluronic Acid Serum  UV sunscreen. 

• Visitors can also unwind at the Sunplay Aqua Station, an outdoor cooling retreat  inspired by the product’s refreshing hydration concept.

• Guests who complete the experiential journey will receive a complimentary product  sample, while purchasing customers can enjoy up to 40% discounts,  a complimentary drink at the Sunplay Aqua Station, and exclusive gifts, while  stocks last. 

Availability 

The Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen is priced at RM65.90 and  is now available at leading pharmacies and online retailers nationwide. 

For more information about the new sunscreen and pop-up experience, visit Sunplay.com.my or the brand’s respective Social Media pages: MySUNPLAY.(Facebook), sunplay_malaysia (Instagram), sunplaymy (TikTok).

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