From Grocery Runs to Home Upgrades: Midea Brings Everyday Living Closer to Malaysians

   

From Grocery Runs to Home Upgrades: Midea Brings Everyday Living Closer to Malaysians 

Whether it's replacing an old rice cooker, picking up a new blender for healthier breakfasts or upgrading to a more powerful fan, Malaysians can soon enjoy greater convenience as Midea makes quality home appliances easier to buy than ever before.

Midea, a global leader in smart home appliances, has partnered with 99 Speed Mart, Malaysia's largest mini market chain, to bring a curated range of its popular small home appliances to more than 3,100 outlets nationwide. The collaboration, formalised through a Memorandum of Understanding (MoU), reflects Midea's commitment to making everyday home essentials more accessible where Malaysians already shop.

Starting August 2026, customers can conveniently purchase selected Midea products—including blenders, electric kettles, rice cookers, fans, toasters, toaster ovens, stick vacuums and stoves—during their regular visits to 99 Speed Mart, making home upgrades as effortless as a quick neighbourhood stop.

The partnership builds on Midea's expanding presence in Malaysia following the launch of 18 Midea Brand Stores last year. Together with its authorised dealer network and the extensive reach of 99 Speed Mart, the brand is creating more opportunities for consumers to discover practical, reliable and energy-efficient home solutions.

"By partnering with 99 Speed Mart, Midea gains access to one of Malaysia's most extensive retail networks, enabling us to serve consumers where they live and shop," said Mark Tam, Managing Director of Midea Malaysia. "This strengthens our ability to make innovative home appliances more accessible while complementing our existing retail channels."

For 99 Speed Mart, the collaboration represents a natural evolution in meeting the everyday needs of Malaysians. "We are always looking for ways to better serve our customers, and this partnership allows us to offer greater convenience by making quality home appliances available through our nationwide network," said Lee Thiam Wah, Founder and CEO of 99 Speed Mart.

As demand continues to grow for smarter, more efficient home appliances, the collaboration reinforces Midea's long-term commitment to improving everyday living. By bringing trusted home solutions closer to neighbourhoods across the country, Midea is making it easier for Malaysians to create more comfortable, convenient and connected homes.

For more information, please visit: https://www.midea.com/my

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