30 Hours, 30,000 Cups: NESCAFÉ Gives Malaysia’s Frontliners a Much-Needed Recharge

   

30 Hours, 30,000 Cups: NESCAFÉ Gives Malaysia’s Frontliners a Much-Needed Recharge

When the rest of the country slows down, Malaysia’s healthcare heroes keep going. Through long shifts, demanding days and the quietest hours of the night, these everyday heroes continue caring for the nation—often putting others before themselves.

Recognising their resilience, commitment and perseverance, NESCAFÉ brought its “NGOPI Dulu & Kekal Bersemangat Bersama” (“Have a NESCAFÉ First to Uplift Spirits”) campaign to Hospital Pakar Universiti Sains Malaysia (HPUSM) in Kubang Kerian, Kelantan, with a non-stop 30-hour recharge initiative dedicated to the hospital’s hardworking frontliners.

From 6am on 10 August to 12pm on 11 August, NESCAFÉ set up coffee stations across key staff zones, serving more than 30,000 cups and cans of NESCAFÉ Classic, NESCAFÉ 3-in-1 and NESCAFÉ Ready-To-Drink beverages.

But this was more than just coffee. Each serving offered frontliners a brief moment to pause, recharge and feel appreciated for the vital work they do every day.

“At NESCAFÉ, we believe that small moments can make a meaningful difference,” said Khoo Sui Ying, Consumer Marketing Manager, Coffee, Nestlé Malaysia. “Through this initiative, we wanted to be the everyday partner that inspires the healthcare professionals who serve selflessly every day to keep moving forward.”

As Malaysia’s No.1 retail instant coffee brand, NESCAFÉ continues its commitment to uplifting communities and fuelling everyday Malaysians through meaningful moments.

Because sometimes, a simple cup of coffee can deliver more than a caffeine boost—it can be a reminder that the people who care for us are cared for too.

One cup. One recharge. One heartfelt thank you.

For more information, please visit www.nescafe.com.my, Facebook at NESCAFE Malaysia (facebook.com/Nescafe.MY) and Instagram at @nescafe_my.

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