One Nation. One Rhythm. One Cup of Teh Tarik

 

One Nation. One Rhythm. One Cup of Teh Tarik

888 Tea & Coffee Celebrates Merdeka with “Bersama Kita Tertarik”, Bringing Malaysians Together Through Music, Culture and the Nation’s Favourite Teh Tarik

PUTRAJAYA, 22 August 2026 – This Merdeka, 888 Tea & Coffee invites Malaysians to celebrate what connects us all: music, culture, shared memories—and a good cup of teh tarik.

In conjunction with Malaysia’s National Day, 888 Tea & Coffee proudly presents “Bersama Kita Tertarik”, a vibrant musical collaboration celebrating Malaysia’s multicultural identity and the enduring spirit of unity. Supported by Tourism Malaysia, the initiative shines a spotlight on teh tarik not simply as a beloved beverage, but as a distinctly Malaysian cultural experience that brings people together.

From bustling mamak stalls and traditional kopitiams to family gatherings, teh tarik has always been part of Malaysia’s everyday story. Its iconic “pulling” technique is as recognisable as the conversations, friendships and memories created around every cup.

As part of Visit Malaysia 2026–2027, 888 Tea & Coffee is also helping take this uniquely Malaysian experience to a wider international audience. As a Strategic Partner of Tourism Malaysia, the homegrown brand aims to showcase the warmth, hospitality and cultural diversity that make Malaysia a compelling destination for travellers.

“Teh tarik has become an integral part of Malaysia’s everyday life,” said Mohd Akbal Setia, Deputy Director General (Promotions), Tourism Malaysia. “It has transcended its ordinary role to become a reflection of Malaysia’s culinary heritage, diverse culture and warm hospitality.”

Bringing the campaign to life through music are three distinctive Malaysian acts—Alif Satar & The Locos, Danny Koo and Kidd Santhe. Their collaboration brings together different musical styles, backgrounds and voices to tell one shared Malaysian story: we may be different, but the experiences we share bring us closer.

For Alvin Ang See Ming, Executive Director of 888 Tea & Coffee, the campaign reflects the brand’s own journey. “Beverages are more than just something we enjoy. They are part of our culture, our memories and the moments we share with others.”

Over the years, 888 Tea & Coffee has expanded its porfolio beyond tea and coffee, offering a diverse range of beverages including instant tea, ooffee, breakfast cereal and chocolate malt drinks.

For more information, kindly visit : https://888teacoffee.com.my/

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